Dynamic ECD Display uses 1% Power of traditional LCD

TOKYO, Nov 18, 2008: A wholly owned subsidiary of Funai Electric Co on Monday announced that it has made a reflective display using dyes that change color when an electric current is passed through them, that, unlike existing reflective LCDs, doesn’t need a backlight.

The company claims their display uses 0.16MW of electricity per square centimeter, which translates back to just 1% of what conventional LCDs need. Reportedly, clarity can still be compared to that of characters printed on a piece of paper. The display uses dyes changing color when exposed to an electric current.

Funai even says their new display boasts 80% reflectivity, 30% more than reflective LCDs so that images can be seen in sunlight more easily. On top of that, Funai doesn’t use thin-film transistors in the production of the screens, resulting in costs that are two-thirds lower than that of existing LCDs.

The company hopes to commercialize the product in 2009 and expects it to first find application in portable handsets and remote controls for consumer electronic devices. It will initially cultivate demand for 7- to 14-inch displays, with plans to develop larger models in the future.

It ultimately hopes to make the device an alternative to the LCDs currently used in mobile phones and e-books.